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NEW


  • How to price your crops for a fair profit based on cost of production




  • Avocado Branding analysis (short version for growers)
  • Avocado Branding analysis (full version with graphics and all references)



  • Hawai'i Avocado Industry Analysis; Part 2: Buyer preferences focus by Silvia Barber, Catherine Chan-Halbrendt, Jyotsna Krishnakumar, Ted Radovich and Ken Love.

  • A primer on Celiac and other food allergies for the culinary community 11-07

    Fruit Publications

    A special thanks to Dr. Kent Fleming for his cost of production sections in the following publications, Dr. Bryan Bruner, Dr. Richard Bowen, Dr. Francis Zee and Dr. Robert Paull for thier assistance and corrections.
  • Cherimoya
  • Figs
  • Grumichama
  • Kumquat
  • Loquat / biwa
  • Mysore Raspberry
  • Poha
  • Pomgranate
  • Kona "rangpur" lime
  • Surinam Cherry
  • Tree Tomato / Tamarillo
  • Tropical Apricot
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  • Papers on the avocado project and 12 Trees Book online.

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    Send mail to Ken at:

    ken@mycoffee.net (Japanese & English) or 72662.273@compuserve.com