Fresh Fruit Sales in Japan


Fruit shops in Japan usually offer a wide range of fresh and frozen fruit from around the world.  The prices range from the extremely high priced department store gift boxes to the local neighborhood stores discount specials. Emphasis is always put on what’s in season and it is featured prominently in displays of both fresh fruit and the products offered. The displays and related advertising material often include pictures from the farm or farms that produced the fruit that was sold to the cooperative. The awareness of even the more exotic tropical fruit in Japan is very high. Seeing durian and common markets, 4 or 5 varieties of tangerines at places like 7-11 and ads in daily papers for exotics, shows the acceptance on the part of the populace for enjoying the wide range of fruit offered daily. Some of this might be do to the products that are always available based on fruit. Mangosteen chewing gum, and canned rambutan for example. Miracle fruit sold at train stations and so on.


The pictures here show the range of what’s offered as well as some of the differences in price. Prices shown are figured at today’s exchange rate of Yen .009348 per $1 USD.





Loquat from two locations,

Left is from Nagasaki and right from Kagoshima. The difference in price is due to

the reputation that Nagasaki has, although both are the mogi cultivar.

Usually loquat is priced by size. The most expensive is 5L size, (over 3.5 oz each)

And sells for 4800 yen, about $45.00.



Two sizes of Taiwan starfruit at $2.34 and $2.81 each

Okinawa passionfruit at $3.74 each


Aussie rambutan.jpg

The small box of rambutan from Australia is $6.55.

The two Hass avocado from Mexico are $2.82



Mangos are common in Japan and come from the Philippines, Thailand, and Okinawa. In some cases they are grown in greenhouses elsewhere in Japan. Those in this picture are ripe and ready to eat. They have been discounted. There are also Hawaiian papayas discounted to 280yen,  $2.62 each.



Smaller mangosteen from Thailand sell for $1.41 each. 

Dried persimmon are to the left, 5 are $7.48



This shop in the basement of Hanshin Department store in Osaka had a wide variety.

Mexican Hass avocados at $2.81 each.

Columbian petaya or yellow dragon fruit at $9.35 each

California cherimoya at $9.35 each

Okinawa passionfruit at $3.28 each



Hawaiian papaya at 1200 yen or $11.22 each!



Department store gift baskets are price from $60 to $200.

The more expensive fruit is grown in greenhouses in various locations around Japan but the baskets usually include a Hawaiian papaya.



In season fruit, in this case strawberries can be bought for as low as $4.00 but the gift boxed perfect fruit can be as high as $84.14



Off-season, house-grown cherries are $187.00



Nagasaki loquat ($21.51) and watermelon for $28.05(upper left)



Almost all the shops in Japan have many varieties of citrus grown in Japan although Florida grapefruit is growing in popularity and there are some Sunkist oranges available.

Much Japan citrus are locally produced crosses. The fruit shown in this picture is Tosa buntan. Tosa is the old name of Shikoku Island. In Kochi-ken Shikoku there are a number of papaya farms as well as melon and citrus. The papaya seed came from Kona a number of years ago. Tosa Buntan is a Citrus grandis or pummalo.

is a link to a number of abstracts in English from the Japanese Journal of Tropical Agriculture.


One of the more interesting things with marketing in Japan is the inclusion of collateral that shows the farm or in this case the farm workers in the field with the fruit. JA the national agriculture coop is often involved in the retail marketing of fruit and will often send officials to larger markets to samples of in season fruit.



Hawaiian Papaya at $9.92 each.

Japan grown kiwi at $2.95 each.



A gift box with 2 Philippine mangos, one Mexican mango and 2 Hawaiian papayas for $58.90!



Thailand durian is sold in two sizes, the smaller being $18.70.

Pictured is the larger one at $28.05

Monthong, Chani and Kradum varieties are the commonly found even in small neighborhood fruit shops.



Mangosteen from Thailand at $3.74

Starfruit from Taiwan at $2.81



Shows dekopon (upper left), which was developed from ponkon and kiyoumi oranges and growing in popularity in Japan. They are called tangerines in some areas of the country, oranges in other parts.



With much packaged fruit, instructions are included. This how to cut mango paper was given to me when I bought a Philippine mango.



Kumquats, called kinkan in Japanese are found though out the country, even in the smallest shops. They are also a favorite of those who make their own fruit wines, something common in neighborhood restaurants.


A few links for Japanese Citrus references.'s_Orchards.html (Japanese) (Japanese)


Link to photos of You-pick loquat and farming in Nagasaki Japan. (Japanese)


Other Japanese Coop Agricultural links. (JA)     (Japanese)






Ken Love 

March 21, 2004