Big IslandResource Conservation & Development

HiloLagoon Centre

101 AupuniStreet, Suite 229A

Hilo,Hawaii  96720

(808-933-6996)

bircd@interpac.net

 

 

CONCEPTPAPER APPLICATION FORM

 

Please provide a brief, comprehensive overview of yourproposed project (5 pages max). The following outline will be used as a guide inits preparation:

 

1)   APPLICANT INFORMATION

             Exotic Tropical Fruit Value AddedProducts Market Research

Projectname:____________________________________________

               Kenlove

Name:________________________________________________

               LoveFamily Farms

Company:______________________________________________

               POBox 1242

Address:_______________________________________________

               CaptainCook, Hi. 96704

      ______________________________________________

               808-323-2417

Phone:________________________________________________

               808-323-2245

Fax:__________________________________________________

               ken@mycoffee.net

emailaddress:___________________________________________

 

 

2)  PROPOSED PROJECT

 

Give a brief, clear descriptionof your proposed project, its location, purpose, background and why you expectit to succeed.  If it is a part of anexisting or larger business, describe the business in a short paragraph andthen discuss how your business will change if HADP funds are granted.  Include market information to demonstratehow all of your products will be sold (2 pg.max).

 

ThisProject will start with the purchase of a wide variety of unusual tropicalfruit grown in the Kona District. (Some examples: Bilimbi, loquat, tropicalapricot,lulo,langsat,kumquat,gourka, strawberry guava, poha,tamarillo,wi,

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Acerola, green sapote, jackfruit,jaboticaba and many others.

 

 Currently we process and market jams, jellies and syrups from manyof the fruit with varying degrees of success. We also assist other producers by providing resources for markets andproduct development.  With this project,we would increase the purchase of tropical fruit from area farmers, donate thefruit to the West Hawaii Culinary School and work with them to produce andpackage the products according to USDA guidelines. The products would be servedand test marketed at the public breakfast and lunches served at the school.  In addition to the unusual fruit, innovativeproducts would be tested such as banana and guava ketchup, unusual chutneys,vinaigrettes and dessert sauces.

A market research form would bedeveloped to assess each product tested as to its palatability. In addition, wewould gather data on pricing, packaging and desirability of purchase. Eachproduct would also be made available for purchase at the culinary school eventswith proceeds used to support the school during the first year and going backinto the project the second year in order to make the project sustainable andongoing.  In addition to the fruit,funds would also be used to purchase jars, pectin, develop the research formand for outreach programs. Eventually this program could be expanded to includeunusual fresh fruit.

 

The outreach would consist ofmarket research reports published online on at

http://www.hawaiifruit.net, developpowerpoint presentations on the project for use by the Hawaii Tropical FruitGrowers and the American Culinary Federation (ACF), Kona –Kohala Chapter.Any interested agriculture group would have access to the powerpoints andinternet based information.

 

 

3)  EXPECTED COMMUNITY BENEFITS

 

Please list and quantify thevalue of the services and/or products you expect to be able to contribute tothe local community if this project is funded.

For example, explain how yourproposed project will help place local residents into their own business or, atleast, provide good, secure jobs.  Givea detailed number and quality of jobs or business (e.g. farms) that yourproposed project will directly or indirectly generate during a given timeperiod of one to three years. 

If you’re proposing to implementa marketing project, please identify the number of potential markets to beresearched and address how you intend to integrate the marketing research toimprove or expand local agricultural economy to improve the HADP project. 

 

This program would benefit thecommunity in a number of ways. It would help to develop a market for the moreunusual fruit grown by area markets but currently not utilized to capacity.Offering the fruit to the culinary school would insure the next generation ofchefs has a familiarity with the more unusual fruit and as they move into the workplaceat area hotels, the desire to continue working with the fruit would alsobenefit the growers. This has been shown to be true by the 12 Trees project http://www.hawaiifruit.net/12trees.html

 

Products developed with LoveFamily Farms and sold by the student chefs would  enrich their culinary school programs and increase theirknowledge of product development and the marketing value added products based100% on Hawaiian grown fruit.

The published market researchdata would give growers an idea of what local consumers and visitors would beinterested in buying and help them to determine a greater diversification ofcrops they could grow.

 

This would be extended in theoutreach activities when presentations were given to area agriculture groups.

____________________________ 

 

 

 

4)  AMOUNT REQUESTED AND HOW THE FUNDS WILL BE USED

Give abrief budget summary in table form including gross revenue, costs and netincome per year.  Discuss how the HADPfunds will be spent and explain how your matching investment will be provided (1Page).

Based on a 2 year project

 

Fruit purchased from areafarmers                  $10,000.00

Jars purchased for developedproducts         $3000.00

Labeling and printing cost                    $1000.00

Fruit processing fees                           $500.00( or inkind)

Market Research Form Developmentand data collation. $500.00 (or inkind)

Website publishing                           $500.00

Powerpoint presentationdevelopment         $500.00

Staff to assist in marketresearch questioning 3 hours per week,

   (52weeks over 2 years) @$8.00 per hour   $1248.00

Advertising for fruit purchasesand sales of Student made products $ 1000.00

 

Requested funds total  $18,248.00

 

Estimated revenue from culinaryschool event sales over two years $7488.00