Big Island Resource Conservation & Development
Hilo Lagoon Centre
101 Aupuni Street, Suite 229A
Hilo, Hawaii 96720
CONCEPT PAPER APPLICATION FORM
Please provide a brief, comprehensive overview of your proposed project (5 pages max). The following outline will be used as a guide in its preparation:
1) APPLICANT INFORMATION
Exotic Tropical Fruit Value Added Products Market Research
Love Family Farms
PO Box 1242
Captain Cook, Hi. 96704
2) PROPOSED PROJECT
Give a brief, clear description of your proposed project, its location, purpose, background and why you expect it to succeed. If it is a part of an existing or larger business, describe the business in a short paragraph and then discuss how your business will change if HADP funds are granted. Include market information to demonstrate how all of your products will be sold (2 pg.max).
3) EXPECTED COMMUNITY BENEFITS
Please list and quantify the value of the services and/or products you expect to be able to contribute to the local community if this project is funded.
For example, explain how your proposed project will help place local residents into their own business or, at least, provide good, secure jobs. Give a detailed number and quality of jobs or business (e.g. farms) that your proposed project will directly or indirectly generate during a given time period of one to three years.
If you’re proposing to implement a marketing project, please identify the number of potential markets to be researched and address how you intend to integrate the marketing research to improve or expand local agricultural economy to improve the HADP project.
This program would benefit the community in a number of ways. It would help to develop a market for the more unusual fruit grown by area markets but currently not utilized to capacity. Offering the fruit to the culinary school would insure the next generation of chefs has a familiarity with the more unusual fruit and as they move into the workplace at area hotels, the desire to continue working with the fruit would also benefit the growers. This has been shown to be true by the 12 Trees project http://www.hawaiifruit.net/12trees.html
Products developed with Love Family Farms and sold by the student chefs would enrich their culinary school programs and increase their knowledge of product development and the marketing value added products based 100% on Hawaiian grown fruit.
The published market research data would give growers an idea of what local consumers and visitors would be interested in buying and help them to determine a greater diversification of crops they could grow.
This would be extended in the outreach activities when presentations were given to area agriculture groups.
4) AMOUNT REQUESTED AND HOW THE FUNDS WILL BE USED
Based on a 2 year project
Fruit purchased from area farmers $10,000.00
Jars purchased for developed products $3000.00
Labeling and printing cost $1000.00
Fruit processing fees $500.00 ( or inkind)
Market Research Form Development and data collation. $500.00 (or inkind)
Website publishing $500.00
Powerpoint presentation development $500.00
Staff to assist in market research questioning 3 hours per week,
(52 weeks over 2 years) @$8.00 per hour $1248.00
Advertising for fruit purchases and sales of Student made products $ 1000.00
Requested funds total $18,248.00
Estimated revenue from culinary school event sales over two years $7488.00