For Immediate Release

Nov. 18, 2005


Love Family Farms of Captain Cook, has been awarded a grantfrom the Big Island Resource Conservation and Development Council. TitledExotic Tropical Fruit Value Added Products & Market Research, the$18,248.00 will enable the company in conjunction with the Hawaii CommunityCollege, West Hawaii Culinary Arts Program to purchase fruit from area farmersfor student chefs to develop various products that they will sample andsell.@ The products will be available atculinary events, local shops and at the schools public lunches. Studentsoffering samplings will ask a number of market research questions in order todetermine price and taste preferences from both residents and visitors. Themarket research results will be published on at the end of2006.


gThis is a great opportunity for us to gain knowledge onconsumer taste preferences

as well as pricing structures for unusual tropical fruitproductsh said Ken Love, president of Love Family Farms Inc. and president ofHawaii Tropical Fruit Growers - West Hawaii. gThe farmers are able to sellfruit that there is no regular market for-- yet, the students gain knowledge onproduct development and marketing and should continue to purchase the fruitwhen they move into the work place. Everybody wins,h Love said.


Some of the more unusual fruit students will work withinclude, bilimbi, jaboticaba, gourka, lulo and otaheite gooseberry. gWe arelooking forward to offering the students products at the Made on the Big IslandOutlet shop inside King Kamehamehafs Kona Beach Hotel,h said Roy Galigo, shopmanager. The shop will feature student products at the beginning of 2006.


All funds generated from product sales will go to the HCCWest Hawaii Culinary School to make the program sustainable after the grant isfinished. hThe project provides our West Hawaii Community College culinaryprogram with needed exposure and cutting edge curriculum, students benefit bylearning how to create recipes using unique exotic fruits and have theopportunity to learn and apply farm to table practices, manufacturing,packaging, marketing, labeling, distribution, wholesaling, retailing andresearch and development.h Said Chef Paul Heerlein the schools chef instructor.



gThis Project will build upon the firm base of learning andcooperation between the Love Family Farms, Hawaii Tropical Fruit Growers andthe Culinary Arts students in the Food Service Program at Hawaii CommunityCollege - West Hawaii.@ Our studentshave increased their culinary skills in tasting, designing, and producing jams,chutneys, jellies, syrups and sauces from a wide variety of fruits grown on theBig Island of Hawaii. The guests at our luncheons constantly comment on theunique flavors in the four-course meals the students prepare from fresh fruitsupplies. Learning, cooperation, tasting, designing, producing, marketing andselling are all student-learning outcomes of this project. It is a fine exampleof hospitality workforce development using project based learning techniques,hsaid Jim Lightner, coordinator of the colleges Hospitality Training Institute.



For More Information:


Big Island ResourceConservation and Development Council



Love Family Farms

Ken Love, 323-2417


Hawaii Community College West Hawaii

Jim Lightner, 322-4853